Manager, Digital Strategy

Manager, Digital Strategy

Full-Time, Temporary – 20-month Contract

Hybrid Eligible

Expected Start Date: As soon as possible, no more than 3 weeks after offer acceptance

Vancouver Foundation acknowledges that we carry out our work on the lands of Indigenous nations throughout colonial British Columbia. Our office is located on the unceded, ancestral, and traditional territory of the xʷməθkʷəy̓əm (Musqueam), Sḵwx̱wú7mesh (Squamish) and Sel̓íl̓witulh (Tsleil-Waututh) peoples.

Accessibility

Vancouver Foundation’s office is located on the second and third floors of a building with an elevator for access to the office, and an accessible, single-stall, gender-neutral washroom that includes a shower. Vancouver Foundation has a hybrid working model, with both work from home and in-office options available to staff. These options are position dependent.

We are committed to the principles and practices of an inclusive and equitable employment process. Our goal is to be representative of the communities we work with, and we encourage applicants from communities which are structurally marginalized based on refugee claimant status, race, colour, religion, nationality, social or ethnic origin, sex, age, disability, immigration status, sexual orientation, gender identity and/or expression. We consider qualified candidates regardless of criminal convictions and those who have employment gaps or employment in historically stigmatized industries. We welcome applicants from all communities.

About Us

Vancouver Foundation is a community foundation that serves Vancouver and all of BC. We bring together the generosity of donors with the ideas and energy of people and communities across the province. Every year we fund a diverse mix of grants, both large and small, that help to build healthy, vibrant, equitable, and inclusive communities. Considered a leader in responsive grantmaking and systems change, Vancouver Foundation is the most significant funder of charities in BC outside of government.

As a community foundation, we’re committed to ensuring everyone has a place in our mission. We are on a journey to actively align all aspects of our work — both internally and externally — to our commitment to equity, inclusion, and a more just society.

For a view into our world, please visit: www.vancouverfoundation.ca

About You

You are a data-driven digital communications professional with experience creating strategic and engaging user experiences across multiple digital platforms. You have a proven track record in project management, often juggling multiple priorities, timelines, and budgets. You thrive in collaborative environments, working across teams to develop and implement effective digital communications strategies. Your expertise in email marketing, website management, and user experience research allows you to drive digital initiatives that align with organizational goals. You are an adaptable problem solver who uses analytics to inform decision-making and continuously improve digital experiences. Your strong communication skills enable you to translate complex technical concepts into clear, actionable insights for diverse stakeholders. You like to be challenged by working with others to identify solutions, evaluate progress, and iterate when needed.

You are ready to join us as we explore and shape how Vancouver Foundation might do even more to align justice, equity, diversity, and inclusion with our culture and our mission.

About the Position

The Manager, Digital Strategy will have three main responsibilities:

1. Develop and implement data-driven strategies to support organization-wide digital communications.
2. Oversee and manage multiple digital platforms in support of the organization’s communications strategy including websites, email marketing platforms, and internal platforms.
3. Strategize and manage the user experience of all digital platforms including overseeing UX research, design, testing, and implementation on an iterative basis.

The Manager, Digital Strategy is a natural collaborator with an innovation mindset and a track record of successful project management. This position collaborates closely with IT and other stakeholders across the entire organization.

Main Responsibilities

• Plan robust digital growth objectives; design and deliver strategies for digital communications including Vancouver Foundation websites, and various external and internal platforms across a broad range of stakeholders.
• Manage all aspects of email marketing across multiples audiences.
• Design, create, and manage dynamic campaigns that support audience journeys.
• Develop and maintain audience reports in Salesforce and maintain audience segments in Marketing Cloud Account Engagement (formerly Pardot).
• Develop a robust web strategy and manage content, development, and SEO for Vancouver Foundation's main website and related domains.
• Use data and analytics from multiple sources to produce metrics, track progress, guide decision making, and adapt strategies in real time.
• Oversee user experience research, design, testing for all digital platforms.
• Lead audience analysis projects including qualitative and quantitative research design, research execution, and analysis. Co-create deliverables like audience personas and journey maps.
• Train and collaborate with colleagues on strategies for streamlined data management and integration across platforms.
• Develop supports and train colleagues in digital marketing tools, website platforms, and internal communications tools to build communications capacity across the organization.

Desired Experience/Education/Skills

• About 5 years of experience in digital communications, user experience research, and marketing.
• A sound working knowledge of communications principles and practices with strong experience in leading digital strategy.
• Knowledge of UX best practices, as well as experience in UX research, design, and testing. Experience designing and executing user research projects including a variety of qualitative and quantitative research methods.
• A strong team player, comfortable working within cross-functional teams in a multi-stakeholder environment.
• A strategist with a track record of designing, implementing, and adapting strategy across digital platforms to enhance user experience and better align with audience journeys.
• A project manager, with a proven ability to deliver on multiple projects at the same time.
• Strong written and verbal communications skills, including the ability to communicate with non-technical audiences using plain language.
• Ability to build and maintain constructive relationships.
• Experience using advanced email marketing platforms. A high degree of proficiency in Salesforce and Marketing Cloud Account Engagement (formerly Pardot) for email marketing is an asset.
• Experience managing website content management systems (CMS). Experience with WordPress, Salesforce Experience Cloud sites (formerly Salesforce Communities), and Drupal is preferred.
• Experience with journey mapping and audience persona creation is preferred.
• Proficiency with SEO tools like Google Analytics, Google Ads, Google Search Console, Google Tag Manager is strongly preferred.

We know that there is rarely an ideal or perfect candidate for a job, and we are actively working to eliminate barriers in our employment process. If you have experience similar to what is described above—or if the core activities in this role are exciting to you, but you do not meet the above exactly—we encourage you to apply and elaborate in your cover letter.

Core Competencies

Advances Justice, Equity, Diversity, and Inclusion

• A familiarity with anti-oppression, decolonization, anti-racism, feminist theory, rights-based frameworks, etc.

Strategic Thinking

• The ability to analyze complex situations, identify long-term goals, and develop clear plans to achieve desired outcomes, ensuring alignment with organizational priorities.

Project Management

• The skill to plan, coordinate, and execute projects efficiently, ensuring timelines, budgets, and deliverables are met while managing resources and mitigating risks.

User Experience Research & Methodology

• Expertise in designing and conducting user-centered research, including usability testing, surveys, interviews, and data analysis, to gather insights that inform digital communication strategies and enhance user experience.

Relational Skills

• The capacity to engage effectively with diverse groups, from vendors to community members and donors, fostering collaboration, providing constructive feedback, and building trust across varied perspectives.

Data Analysis & Analytical Thinking

• The ability to gather, interpret, and analyze qualitative and quantitative data from user research, website analytics, and digital communications, to identify trends, generate insights, and inform evidence-based decisions.

Technical Proficiency

• The ability to confidently navigate and use various digital tools and platforms, including email marketing software, website content management systems, and analytics platforms, with a willingness to learn new technologies as needed.

Communication

• The skill to convey information clearly and concisely, both in writing and speech, using plain language that is accessible and easily understood by diverse audiences.

Time Management

• The ability to effectively prioritize tasks, manage deadlines, and organize workload to maximize productivity and ensure timely completion of work, while adapting to changing priorities as needed.

Accountability/Responsibility

• Models our values. Builds trust by being reliable and authentic. Follows through on commitments. Demonstrates a positive attitude and energy. Maintains confidentiality of personal and/or sensitive business information. Is dependable and reliable.

Client Focus

• Provides quality service to both internal and external clients. Proactively seeks to understand and strives to address client needs and/or issues. Seeks feedback from clients to identify opportunities for enhanced service. Maintains integrity even in challenging client situations.

Initiative

• Acts proactively to address opportunities and challenges. Looks for ways to improve work practices. Respectfully challenges the status quo and current practices to increase efficiency and effectiveness. Ensures that errors or unsuccessful initiatives are reviewed, and action is taken to avoid future challenges. Acts as change agent.

Teamwork

• Actively collaborates with others to produce desired results. Actively engages and contributes to team meetings and discussions. Shows respect for other team members by being open to and supportive of the thoughts, opinions, and contributions of others. Resolves conflicts effectively. Supports and stands behind organizational and team decisions. Accepts and provides feedback in a constructive and considerate manner.

Accountability

Reporting to Director, Communications

Salary

$87,200 annually plus pension and a generous and comprehensive benefits package.

Hours of Work

35-hour work week, Monday – Friday, primarily Monday to Thursday, occasional Fridays.

Location

Our head office is located in downtown Vancouver. Through our hybrid working policy there is an opportunity to work from home. If interested, please identify your requested location during the hiring process and we can discuss the conditions required under our policy.

How to Apply

If this sounds like you, we welcome your online application including a brief cover letter and a resume by March 9, 2025.

We kindly ask for no phone calls please. Applicants will receive an emailed response confirming receipt of their resume submission. Due to the high number of applications Vancouver Foundation receives, only candidates who are selected for an interview will be contacted. Periodic updates regarding recent postings are published on our career page after the application deadline has expired. We thank all applicants for their interest in the Vancouver Foundation.